Dating antique coke bottles
Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time.
The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle.
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Over the years, the Coca‑Cola bottle has been inspiration for artists across the globe — a sampling of which can be viewed at the World of Coca‑Cola in Atlanta. The first marketing efforts in Coca‑Cola history were executed through coupons promoting free samples of the beverage.
Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca‑Cola script to participating pharmacies.
Fast forward to the 1970s when Coca‑Cola’s advertising started to reflect a brand connected with fun, friends and good times.
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today. The first servings of Coca‑Cola were sold for 5 cents per glass.
He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. During the first year, sales averaged a modest nine servings per day in Atlanta.